E.L.F.

Your new favorite skin-happy ritual: coating your skin with e.l.f. Happy Hydration Cream, a rich, buttery cream that feels like luxury on your face...

Plump up and moisturize your skin with lightweight, all-day hydration. e.l.f.’s Holy Hydration! Hydro-Gel Moisturizer formula is infused with Hyalu...

Camouflage those pesky spots and under-eye circles with e.l.f.’s Hydrating Camo Concealer. A full-coverage, hydrating, longwearing concealer featur...

The lightweight, e.l.f. Hydrating Coconut Mist moisturizes the skin and refreshes makeup with an invigorating scent. Perfect to start or end your ...

The e.l.f. Hydrating Face Primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infu...

2019 Hello Giggles Beauty Crush Award Winner!e.l.f. Instant Lift Brow Pencil shapes, defines, and fills in brows for a natural, polished look. The ...

The e.l.f. Kabuki Face Brush is soft, absorbent and can be used with wet or dry product. The compact, travel-size brush is perfect for precise and ...

Say goodbye to dull skin! The e.l.f. Keep Your Balance Toner is a gentle toner that removes impurities and refreshes the skin with Hyaluronic Acid,...

Try America's #1 Brushes!* This e.l.f dual sided lash and brow brush creates beautifully groomed lashes and brows by helping remove mascara clumps ...

Apply and blend Camo Liquid Blush—and other cream and liquid blushes—like a pro. e.l.f. Cosmetics Liquid Blush Brush features an angled brush head ...

The e.l.f. Mad for Matte Eyeshadow Palette in Nude Mood has perfectly curated ten matte eyeshadow shades for achieving both beautifully bold and su...

Introducing e.l.f. Cosmetics Multi-Use Face Brush: your new go-to face makeup brush for all your complexion needs. This versatile, 2-in-1 brush fea...

Now with even more shimmer! Achieve beautifully natural eye looks with the perfectly curated 10 neutral eyeshadow shades in the el.f. Need It Nude ...

Brows on point! e.l.f. Cosmetics On Point Brow Kit is an eyebrow grooming essentials set that contains a duo of tools for an easy brow routine and ...

The e.l.f. Precision Swirl Foundation Brush has a fluid reservoir to swirl and blend liquid foundation smoothly onto the skin. The custom designed ...

Get inspired with e.l.f. Cosmetics' Perfect 10 Eyeshadow Palette: a 10-color eyeshadow palette, perfect for shading, highlighting, defining and mak...

2014 Total Beauty Reader's Choice Award Winner!The e.l.f. Pointed Powder Brush allows targeted application of face powders to achieve an airy, ligh...