Health & Beauty

The e.l.f. Precision Swirl Foundation Brush has a fluid reservoir to swirl and blend liquid foundation smoothly onto the skin. The custom designed ...

e.l.f.'s Putty Blush Brush is a blush brush that easily picks up cream and putty formulas to assist in easy application and blending, creating an a...

Try America's #1 Brushes!* This e.l.f dual sided lash and brow brush creates beautifully groomed lashes and brows by helping remove mascara clumps ...

You asked, we glistened – Halo Glow Liquid Filter is now available in 12 shades to suit more skin tones and undertones.Achieve a gorgeous glow with...

The e.l.f. Blush Brush is soft, absorbent and can be used with wet or dry products. The tailored design allows for easy maneuvering and precise col...

You asked, we glistened – Halo Glow Liquid Filter is now available in 12 shades to suit more skin tones and undertones.Achieve a gorgeous glow with...

Achieve an ultra smooth, poreless finish when applying foundation, tinted moisturizer, or other creamy face product with the e.l.f. Foundation Brus...

The innovative e.l.f. Eyelash Curler has a special curved design which angles to suit all eye shapes. Its silicone rubber pad applies the appropria...

This premium eyelash curler gives you that long-lasting, eye-opening lift for lashes that appear longer and more voluminous. Ergonomic handles make...

2019 Hello Giggles Beauty Crush Award Winner!e.l.f. Instant Lift Brow Pencil shapes, defines, and fills in brows for a natural, polished look. The ...

Power Grip Primer is #1 Primer in America.*Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer Mini grabs hold of your ma...

Introducing e.l.f. Cosmetics Multi-Use Face Brush: your new go-to face makeup brush for all your complexion needs. This versatile, 2-in-1 brush fea...

Introducing the Camo Concealer Sponge - the perfect sponge to complement the e.l.f.’s Camo Concealer. This sponge was specially designed to perfor...